Customizing Invitation Texts in Alooba's Assessment Platform


As part of Alooba's commitment to providing a tailored and engaging experience, we offer a feature that allows companies to customize the invitation texts sent to participants. This support article will guide you through the process of customizing the invitation texts, highlighting the benefits of customization and addressing important considerations.

What is Invitation Text in Alooba's Assessment Platform?

Participants invited to take an assessment/exercise in Alooba will receive an invitation email. When participants click on the link provided in the email, they will be directed to the assessment's introduction page. These two points, the invitation email and the introduction page, are the locations where the company can display a personalized message tailored to their preferences. This customization allows the company to create a unique and engaging experience for participants at the very beginning of their assessment/exercise journey.

Benefits of Customizing Invitation Texts

Firstly, personalized invitation texts create a more engaging experience for participants, making them feel valued and acknowledged right from the start. By tailoring the greetings and introduction, you can establish a positive and professional impression that resonates with participants, increasing their enthusiasm and motivation to participate.

Additionally, customization allows for brand consistency, enabling you to convey your organization's unique identity and values throughout the journey. Consistent branding enhances the overall participant experience, reinforcing your organization's reputation and creating a sense of trust.

Moreover, customizing the invitation text provides an opportunity to clearly communicate expectations and set a positive tone. By conveying relevant details and instructions tailored to the specific assessment or role, participants can better understand what to expect, leading to higher satisfaction and a smoother assessment process.

Overall, customized invitation texts contribute to improved participant engagement, brand consistency, and effective communication, ultimately enhancing your organization's ability to attract and retain top talent.

Accessing the Customization Options

To get started, follow these steps to access the customization options within Alooba's user interface:

  1. Log in to your Alooba account.
  2. Navigate to the "Organization" menu.
  3. Select the "Templates" submenu.
  4. Here, you can find the "Organization Templates" feature that enables customization of participant invitation texts.
The "Organization Templates" page shows a list of invitation templates for customization

Please note that:

  • Editing organization templates requires permission to update your organization settings within your Alooba account. Specifically, only Admin or Owner users have the authority to edit the templates.
  • The customization of invitation texts will only apply to newly created assessments or exercises following the changes made to the templates. Existing assessments or exercises will remain unaffected by the customization. This safeguard ensures that each assessment or exercise maintains consistent messaging, and modifying the customized text will not unintentionally alter past assessments or exercises.
  • The configuration of the Alooba Assess Assessments and Alooba Growth Exercise introductions requires separate templates since each product caters to different audiences. Alooba Assess Assessments are specifically designed for companies to assess candidates during the hiring process. On the other hand, Alooba Growth Exercises serve as a means for companies to evaluate the skill levels of their employees, provide additional training, and enhance their workforce capabilities. By having separate templates for these products, organizations can tailor the introduction texts according to the unique objectives and target audience of each assessment type.
  • At present, customized invitation texts are exclusively supported for Alooba Assess and Alooba Growth products. It's important to note that the Alooba Junior product does not currently offer this feature.

Customizing Participant Invitation Texts

Within the "Organization Templates" section, you can edit the Alooba Assess Assessment Introduction text or the Alooba Growth Exercise Introduction, depending on the products you have access to. Follow these instructions to customize the text:

  1. Locate the specific template you wish to edit (Assess Assessment Introduction or Growth Exercise Introduction).
  2. Click on the template to enter the editing interface.
  3. Use the provided editing options to customize the text according to your preferences.
  4. To personalize the text, you can insert variables such as the participant's first name or role title using the provided buttons.
The Edit Template page provides a user-friendly interface to customize the invitation text, modify text formatting, and incorporate variables
A sample customized text using variables for candidate name and assessment role

Where Participants Can See Customized Texts

While customizing the invitation texts, it's important to note that only the beginning of the email and the introductory page can be replaced with customized text. The rest of the email/page contains essential information about the assessment/exercise and cannot be customized.

Default Text for Alooba Assess, and Alooba Junior products

Before any customization, the default invitation text in the email will appear as follows:

Default email invitation text for Alooba Assess and Alooba Junior assessments

Upon clicking the invitation link, participants will be directed to the assessment introduction page where they will encounter the following default text at the beginning of the page:

Default invitation text on introduction page for Alooba Assess and Alooba Junior assessments

Default Text for Alooba Growth product

Default email invitation text for Alooba Growth exercises
Default invitation text on introduction page for Alooba Growth exercises

Customized Text for Alooba Assess product

Once you have customized the text, the customized invitation text will supersede the default text, providing a personalized and tailored message for participants:

Customized email invitation text for Alooba Assess assessments

When participants click on the invitation link, they will be directed to the assessment/exercise introduction page where they will find the customized text prominently displayed. This ensures that the personalized message carries through from the invitation email to the assessment/exercise introduction, offering a cohesive and engaging experience for participants:

Customized invitation text on introduction page for Alooba Assess assessments

Limitations and Considerations

While customizing invitation texts, keep the following limitations and considerations in mind:

  • Formatting Options: You can use basic formatting options such as bold, italic, underline, h1, h2, h3 header tags, and adding links.
  • Remember to maintain professionalism and clarity in your customized text.
  • After making edits to the invitation text, to ensure the customized invitation text appears as intended, it is highly recommended to create a new assessment and send a test invitation to yourself. This allows you to verify that the customized message is displayed accurately and aligns with your expectations.

Example Templates

To help you get started, here's a generic example of a customized invitation text for Alooba Assess Assessments:

Dear {{user_first_name}},

Thank you for your interest in the {{role_title}} position at Acme Inc. We are excited to invite you to take part in our comprehensive assessment, designed to evaluate your skills and suitability for this role. This assessment will provide us with valuable insights into your abilities as a {{role_title}} and help us make an informed decision regarding your candidacy.

During the assessment, you will have the opportunity to showcase your expertise in various areas of data analysis, including statistical analysis, data manipulation, and data visualization. We have carefully crafted this assessment to reflect the real-world challenges and responsibilities you would encounter as a {{role_title}} at Acme Inc.

At Acme Inc, we value data-driven decision-making and a strong analytical mindset. This assessment aims to assess your proficiency in these areas, as well as your ability to communicate your findings effectively. We believe that the results of this assessment will provide us with valuable information to evaluate your fit within our data analytics team.

We appreciate your time and effort in participating in this assessment. Your dedication to this process is highly valued and will be instrumental in determining the next steps of our selection process. If you have any questions or require any clarification, please do not hesitate to reach out to our team.

And here's a sample invitation text for Alooba Growth Exercises:

Dear {{user_first_name}},

We are thrilled to invite you to participate in our {{role_title}} exercise designed specifically for employees at Acme Inc. This exercise provides an opportunity for you to showcase your skills and knowledge in the field of data analysis, allowing us to assess your capabilities and contribute to your professional growth.

As a {{role_title}} at Acme Inc., your role is vital in driving data-informed decision-making and uncovering valuable insights from complex datasets. The purpose of this exercise is to simulate real-world scenarios that you may encounter in your daily work, enabling us to gauge your proficiency and provide valuable feedback.

By participating in this exercise, you have the opportunity to showcase your capabilities, enhance your analytical prowess, and contribute to the continuous improvement of our data analytics team at Acme Inc. We believe that this exercise will not only help us evaluate your skills but also provide you with valuable insights into your own professional development.

We appreciate your commitment to growth and excellence at Acme Inc. Your participation in this exercise will contribute to our collective progress as a data-driven organization. Should you have any questions or require any further assistance, please feel free to reach out to our team.

Feel free to modify this example to suit your organization's needs.


Customizing invitation texts within Alooba's assessment platform allows you to create a personalized and engaging experience for participants. By tailoring the greetings and introduction, you can improve participant engagement, maintain brand consistency, and clearly communicate expectations. Follow the steps outlined in this article to customize your invitation texts and make the most of this valuable feature.

If you have any further questions or need assistance, please don't hesitate to reach out to our support team.

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